![]() ![]() Some have generously donated both time and gear to bring Anita’s steam up to the quality we see today. That’s in no small part thanks to her fans and fellow streamers. “You could work on a potato camera and still be very successful.” Indeed, Anita’s setup has come together piecemeal. “What makes a stream a good stream is when people feel involved,” she says. “I don’t want people to just come and watch me,” she tells us, “I want people to come and connect.”įor Anita, this ability to chat directly with her audience is what gives livestreaming its unique appeal. She often allows the viewers in chat to influence the direction and content of the stream. She integrates gaming with workout routines, challenges and simply chatting with her viewers. While initially focused on gaming, Anita has allowed her stream to evolve naturally over the years. “If it’s too constructed,” she says, “it puts a barrier between you and your viewer.” What does Sweet Anita talk about? Sweet Anita keeps her streams off-the-cuff to connect with her audience. I just hang out and talk about my day, and I don’t have to sweat it too much.” She emphasizes the off-the-cuff nature of her streams as their main appeal. ![]() “I try to get people thinking in ways that will improve their life,” says Anita, “not in a preachy way. They’re looking to connect with you.” She goes on to point out the unfortunate irony for those who stream solely for money or fame: “People who want to become big are infatuated with the stats, and that’s what’s going to stop them from ever growing.”īecause she doesn’t allow herself to fixate on stats, Anita can focus on connecting with fans on a human level. “People aren’t looking to boost your stats. “People aren’t looking to be your follower,” Anita observes. ![]() She believes this is the key to building a sustainable career as a streamer. Rather than invent a scheme to boost views or attract more followers, Anita chooses to focus on providing value to her viewers. As Anita observes, “When you become distracted by other goals and stats, your audience picks up on that.” How to bring value to your audience According to her, your focus during a stream should be on enjoying yourself and connecting with people. “Things go much better on a live platform if you don’t take it too seriously,” Anita explains. Now, with around 1.8 million followers on Twitch, Anita sees this casual beginning as a major factor in her long-term success as a Twitch streamer. In the end, however, Anita’s mainly used Twitch to game with groups larger than her limited six-player Overwatch team. ![]() Veteran streamers took note of Anita’s engaging personality and encouraged her to give streaming a shot. Even before streaming, her chattiness and sense of humor were beginning to attract a following. She only started using the platform so that she could play games and interact with more people. She explains that she never intended to turn Twitch into her job. “Twitch sort of just sucked me in,” Anita says, recalling the early days of her stream. In her limited free time, Anita turned to online gaming as a way to connect with others. At the same time, she maintained a productive garden while also caring full time for her mother. She ran a small business collecting and selling sea glass and helped run several animal rescues. Advertisement How Sweet Anita arrived on Twitchīefore starting her career as a streamer in 2018, Sweet Anita supported herself. ![]()
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